Why this exists: our recurring creative problem is that design starts before the campaign inputs are ready. The designer has to ask what we promote, the discount and the angle; photos are missing; pricing and stock aren't confirmed. (Found by Notion AI in our Slack, 30.09.2026.)

When

Before anyone starts a creative for a campaign.

Steps

1. Marketing fills in the brief below.
2. Artem checks the brief against Active decisions.
3. Fix what he flags. Only then hand it to the designer.

The brief

• What we promote (product or set):
• Discount, and the 30-day lowest price:
• Main angle (one sentence):
• Product photos: link (live photos of sets work best)
• Stock confirmed for the whole campaign: yes / no
• Launch date:
• Where it runs (ads, email, site banner):

Definition of done

The designer can start without asking a single question:

• [ ] every field in the brief is filled
• [ ] photos exist and are linked
• [ ] price and stock are confirmed